10.5.2022
The Finnish Work Association has granted the Design from Finland mark to Basico International Oy's product group Roots Living rugs and home textiles
The Finnish Work Association's Design from Finland mark can be granted to a product, product group, or service that strongly represents Finnish design expertise. The mark indicates that a company has invested in professional design and achieved business benefits through design. Products and services bearing the Design from Finland label have been designed in Finland professionally, responsibly and user oriented. Companies that have received the mark communicate openly about the structure of their production chain and the country of manufacture.
– The Roots Living rugs and interior design concept are a good example of how investing in design has brought business benefits and a competitive advantage to a company. A product or service that carries the Design from Finland label is designed and aimed at a specific need, and its design promotes responsibility in terms of, for example, sustainability, usability, or material selection, says Niina Ollikka, Marketing Manager at the Finnish Work Association.
– For us, the Design from Finland label further strengthens our values, such as responsibility and transparency in all our operations, says Pekka Ainamo, CEO of Roots Living. Finnish designers, such as Ulla Koskinen and Joanna Laajisto, have combined their vision and Indian craftsmanship in a completely new way in their Roots Living rugs. Ethics and aesthetics go hand in hand and create great wholes for Finnish design.
The Design from Finland mark indicates that a product or service has been designed in Finland professionally, responsibly, and user oriented. Design from Finland companies have their headquarters in Finland and they communicate openly about the structure of their production chain and the country of manufacture. www.designfromfinland.com
The Finnish Work Association ensures that Finnish work is valued more, and Finnish work is successful. Our mission is to encourage people to choose to work in Finland. www.suomalainentyo.fi