Doing good by manufacturing responsibly
The core value of Roots Living is to make sure that the products are produced under ethical conditions. We want to contribute to improving the wellbeing of the people in India. Our help is surely in a micro-level, but despite its smallness in scale it’s a step in the right direction. In addition, by doing everything on grass-root level, we minimize administrative costs and maximize transparency.
The company, first known as Kevin Carpets, changed ownership in 2015 when Basico International Oy, a well-established and family-owned Finnish furniture importer, bought the business. Through this process, the collection was updated and relaunched under the name of Roots Living. With the help of Finnish designers and industry professionals, the Roots collection was designed to meet the evolving needs of our Scandinavian customers . The handmade Roots Rugs Collection offers a set of standard size carpets that combine simple and sleek Nordic designs with natural materials in selected colors. For a more specific need, our Tailored Uplan collection offers an option to choose from any color and any size to fit any space.
The core value of Roots Living is to make sure that the products are produced under ethical conditions. For this reason, the manufacturing of products is under constant surveillance. No child labour is used in weaving our carpets and the workers have fair wages and working hours. A percentage of our profits also goes to support a local school in Mirzapur that aims to give a better chance to girls and boys to make it in life. Our bedspreads are also part of a project empowering single mothers. Each Roots Living Bedspread is handstitched by one of these women giving them an income in a culture where single mothers have a hard time getting work.