The Roots Living concept was awarded the Design from Finland label

May 10, 2022

The Association for Finnish Work has awarded the Design from Finland mark to Basico International Oy’s product group Roots Living carpets and home textiles.

The Association for Finnish Work´s Design from Finland mark can be awarded to a product, product group or service that strongly represents Finnish design expertise. The sign says that the company has invested in professional design and achieved business benefits through design. Products and services bearing the Design from Finland mark are designed in Finland in a professional, responsible and user-oriented manner. Companies that have received the mark communicate openly about the structure of their production chain and the country of manufacture.

 – Roots Living carpets and the interior design concept are a good example of how an investment in design has brought business benefits and a competitive advantage to the company. A product or service that carries the Design from Finland mark is designed and directed to a need, and its design contributes to responsibility, for example in terms of durability, usability or material selection, says marketing manager Niina Ollikka from the The Association for Finnish Work.

– For us, the Design from Finland mark further strengthens our values, such as responsibility and transparency in all our operations, says CEO Pekka Ainamo from Roots Living. Finnish designers such as Ulla Koskinen and Joanna Laajisto have combined their own vision and Indian craftsmanship in a completely new way in their Roots Living rugs. Ethics and aesthetics go hand in hand and create fine ensembles for Finnish design.